Barbara Kruger’s Look For The Moment When Pride Becomes Contempt conflates the text “Look For The Moment When Pride Becomes Contempt” with the violent image of a fighter throwing a punch at his opponent. Kruger developed her trademark style of blocked-in letters against a black and white photograph, set in a bold red frame, while working for twelve years as a graphic designer and photo editor for Condé Nast publications. Her works correlate visually with both Dada montages and the seductive gloss of contemporary advertising. The text forces the viewer to address questions of their own complicity in consumerism, power, and control.

Kruger’s large, bold artworks assimilate images taken from the deluge of mass media in contemporary society. Pictures and words derived from television, film, newspapers and magazines comprise the media's powerful ability to communicate. Using these same media effects and strategies in a critical way, Kruger creates her own sexual, social and political messages, effectively challenging the stereotypical ways the mass media influences society's notions about gender roles, socials relationships and political issues.

Barbara Kruger was born in 1945, in Newark, New Jersey. Kruger lives and works in New York and Los Angeles.

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